Bud Light Bud Light
Bud Light Bud Light

Bud Light

Introduced in 1982 as Budweiser Light, and known exclusively as Bud Light by c. late 1984, it is Budweiser's flagship low-calorie beverage, advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L). In 1985, the ads transitioned to "Gimme a Light", which worked better than the "Drink It All" song for the new name.

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